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Eureka Springs Tourism Trade Show & Season Kickoff
Date and Time
Tuesday Apr 23, 2019
1:00 PM - 7:00 PM CDTApril 23rd, 2019
1-5pm - Tradeshow
5:30-7pm - Season Kickoff with guest speakersLocation
Inn of the Ozarks Convention Center
207 W. Van Buren
Eureka SpringsDescription
Presented by the Greater Eureka Springs Chamber of Commerce
Reach Thousands of Visitors by Educating Others About Your Attraction or Event.
As an attraction operator or event producer, your end goal is to convert Visitors into paying customers. At the Eureka Springs’ Tourism Trade Show, you’ll be presenting the Top 5 things to know about your attraction, or event, to 100+ “front line” employees, owners, and managers. We will provide the opportunity for one-on-one interaction allowing you to thoroughly present your information, while providing the opportunity for questions.
In summary, the Eureka Springs’ Tourism Trade Show provides a unique platform to ensure your strengths are known by those who interact with our Visitors the most!
Q: Who will be at the Trade Show? A: All Attraction Operators and many Event Producers.
Q: Who attends the Trade Show? A: The Eureka Springs Tourism Trade Show is open for all “Front Line” employees and staff, Owner/Operators, and Managers. The Eureka Springs Chamber Of Commerce, CAPC, Eureka Springs Main Street, Rotary, Kaptains Club, Krew of Krazo, and other local organizations will be spreading the word and encouraging anyone who interacts with Visitors to attend. Many lodging operators and restaurants will be requiring staff to attend.
Q: How will Show Attendees process so much information at once? A: You will be providing a “Top 5” things to remember to tell Visitors about your attraction. This is your chance to vicariously tell Visitors in YOUR WORDS what you want them to know about your attraction. It can be 5 reasons to come to your attraction, although, we recommend that you include 2 reasons that your attraction would be of interest, then, provide appropriate answers to 3 of the most asked questions. Example:
Q: What do we need to bring? A: You will want to impress attendees, therefore, bring backdrops, table covers, give-away items, and props you have. Also, don’t forget rack cards, and literature. If you don’t have much, don’t worry… simply look professional and act like an expert. Everyone will need to bring 125 copies of their Top 5 Highlights to Remember. (Copies can be any size, as long as they can be easily read. You are welcome to shrink the highlights down to fit on a small card.)
You will be placing your “Top 5 Highlights” in front of pre-qualified attendees looking for information about attractions and things to do in Eureka Springs. Providing key points about your attraction or event ensures that we are all telling Visitors what you want them to hear! Visitors actually experience Eureka Springs the way WE tell them to: “Go see…” or “Don’t miss…”. Word of mouth referrals account for a large percentage of attendance for attractions and events. As we all start saying the same things about our Destination, Visitors will follow our lead and experience more of what the overall destination has to offer. We will potentially be improving the way Visitors view the world around them.
At Eureka’s Tourism Trade Show, you’ll meet face-to-face with your in-town marketing staff. Front line employees, managers, and owner/operators want your information so that they appear to be experts. Everyone prefers to answer questions competently. In the end, this will provide a better Guest experience for tens of thousands of our Visitors.
Eureka’s Tourism Trade Show will include attraction operators and events both large and small. We need every Attraction to attend the Eureka Springs Tourism Trade Show. The destination includes an extensive list of things to do, and it is important to be able to relay this information to our Visitors in hundreds of outlets. You can be confident that by exhibiting at Eureka’s Tourism Trade Show, you’ll earn the reputation as a team player who wants to be included as part of an overall destination.
Greater Eureka Springs Chamber of Commerce 2019 Season Kick Off Event
Stay for the energetic Season Kickoff Presentation at 5:30 pm.
Schedule of speakers:
Chamber Welcome and Overview
CAPC - 2019 marketing recap
CAPC - Tracy - Announces Entertainment Schedule
Parks Director - Announces more trails and facility updates
Oz Trails - Reviews Region and expresses why Eureka Springs is important
Jim Daily Presents State Level Review
Top 5 things to provide synergy in marketing a destination.
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